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Jennie, instrumental in Blackpink's fashionable image, has been nicknamed "Human Gucci" and "Human Chanel". Her style portfolio ranges from Gucci and Saint Laurent to niche labels such as Marine Serre and Richard Quinn. Jennie's sense of fashion earned her invitations to fashion events such as Saint Laurent's 'Summer 17 Collection Launch Party' by Anthony Vaccarello, Chanel's 'Mademoiselle Privé' exhibition, and Prada's 'Comics Collection Launch Party'. House of Chanel chose Jennie as "House Ambassador" after eyeing the ripple effects she had. She has significant selling power; photos on her social media become articles and the items she shows become trends. The hairpins Jennie wore in a 5-by-5 partition during her performances of her debut single "Solo" instantly became a trend in South Korea and were referred to as "Jennie's hairpins" due to their popularity.