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Jennie, instrumental in Blackpink's fashionable image, has been nicknamed "Human Gucci" and "Human Chanel". Her style portfolio ranges from Gucci and Saint Laurent to niche labels such as Marine Serre and Richard Quinn. Jennie's sense of fashion earned her invitations to fashion events such as Saint Laurent's 'Summer 17 Collection Launch Party' by Anthony Vaccarello, Chanel's 'Mademoiselle Privé' exhibition, and Prada's 'Comics Collection Launch Party'. House of Chanel chose Jennie as "House Ambassador" after eyeing the ripple effects she had. She has significant selling power; photos on her social media become articles and the items she shows become trends. The hairpins Jennie wore in a 5-by-5 partition during her performances of her debut single "Solo" instantly became a trend in South Korea and were referred to as "Jennie's hairpins" due to their popularity.
ennie, instrumental in Blackpink's fashionable image, has been nicknamed "Human Gucci" and "Human Chanel". Her style portfolio ranges from Gucci and Saint Laurent to niche labels such as Marine Serre and Richard Quinn. Jennie's sense of fashion earned her invitations to fashion events such as Saint Laurent's 'Summer 17 Collection Launch Party' by Anthony Vaccarello, Chanel's 'Mademoiselle Privé' exhibition, and Prada's 'Comics Collection Launch Party'. House of Chanel chose Jennie as "House Ambassador" after eyeing the ripple effects she had. She has significant selling power; photos on her social media become articles and the items she shows become trends. The hairpins Jennie wore in a 5-by-5 partition during her performances of her debut single "Solo" instantly became a trend in South Korea and were referred to as "Jennie's hairpins" due to their popularity.
is known for her brand recognition and marketing power, having placed first on the Korean Business Research Institute's monthly "Individual Girl Group Members Brand Power Ranking" numerous times. In 2018, she ranked second, receiving 12.2 percent of the votes in the Most Favorite Idols survey conducted annually by Gallup Korea that involved 1,501 Korean male and female respondents aged 13 to 29. Instagram awarded Jennie as the "Most Loved Account of 2018" in South Korea based on the number of views and likes received by her Instagram stories and posts that year.
She was the first Korean celebrity to model for Boucheron Paris, a 160-year-old luxury jewellery brand; it was said that Jennie's "elegant" and "luxurious" atmosphere moved Boucheron to focus more on image marketing. The pictorial, presented in the high-end membership magazine Heren in 2017, was described as "art that embodies light".[75] Jennie has since appeared on the cover of numerous fashion magazines, including Dazed, Harper's Bazaar, Elle, Marie Claire, High Cut, W, Cosmopolitan, and Billboard.[citation needed] Although Jennie has been noted for her chic and strong image on stage, she has a captivating, cute personality and reversal charm off-stage. She describes herself as "quiet" and "shy", especially around strangers. "My personality may be what people think about my personality. But rather than being a person that other people have branded me as, I want to be a good individual who thinks for herself" she said in an interview with Harper's Bazaar when questioned about her personality. The producer of Village Survival, the Eight, Jung Chul-Min described Jennie as being "really funny", stating that, "Contrary to the charisma she shows on stage, she is a shy person who has girlish, baby-like charms. Jennie gets more comfortable with each episode, she brings out more fun and enjoys it even more".
She is known for her brand recognition and marketing power, having placed first on the Korean Business Research Institute's monthly "Individual Girl Group Members Brand Power Ranking" numerous times. In 2018, she ranked second, receiving 12.2 percent of the votes in the Most Favorite Idols survey conducted annually by Gallup Korea that involved 1,501 Korean male and female respondents aged 13 to 29. Instagram awarded Jennie as the "Most Loved Account of 2018" in South Korea based on the number of views and likes received by her Instagram stories and posts that year.