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She is known for her brand recognition and marketing power, having placed first on the Korean Business Research Institute's monthly "Individual Girl Group Members Brand Power Ranking" numerous times. In 2018, she ranked second, receiving 12.2 percent of the votes in the Most Favorite Idols survey conducted annually by Gallup Korea that involved 1,501 Korean male and female respondents aged 13 to 29. Instagram awarded Jennie as the "Most Loved Account of 2018" in South Korea based on the number of views and likes received by her Instagram stories and posts that year.
Forbes acknowledged that Jennie has been "gaining a new foothold in Korea's<br /><br />==A-Z JENNIE==A~ ACE
== JENNIE SOME ACHIEVEMENTS ==P<br />Jennie, instrumental in Blackpink's fashionable image, has been nicknamed "Human Gucci" and "Human Chanel". Her style portfolio ranges from Gucci and Saint Laurent to niche labels such as Marine Serre and Richard Quinn. Jennie's sense of fashion earned her invitations to fashion events such as Saint Laurent's 'Summer 17 Collection Launch Party' by Anthony Vaccarello, Chanel's 'Mademoiselle Privé' exhibition, and Prada's 'Comics Collection Launch Party'. House of Chanel chose Jennie as "House Ambassador" after eyeing the ripple effects she had. She has significant selling power; photos on her social media become articles and the items she shows become trends. The hairpins Jennie wore in a 5-by-5 partition during her performances of her debut single "Solo" instantly became a trend in South Korea and were referred to as "Jennie's hairpins" due to their popularity.